The future's pretty much set. It's going to be one click, a deduction from your online credit account that's so small you don't think about it, and a download that's no different to an off-air recording.
I think we'll get there eventually, but not with the fucktards at NBC running the show.
News broke today that NBC were not willing to renew their contract with Apple, allowing the computer company to offer downloads of NBC's TV shows through iTunes, without renegotiating terms. Specifically, they wanted what Apple have so far denied every single one of its partners - the ability to determine pricing. Apple have always stuck to their guns in regards to pricing, even though it has sometimes cost them - as it did earlier this year when Universal Music threw their toys out of the pram and refused to resign.
NBC, perhaps thinking that they could bully Apple (who currently control 80% of the online channel) into letting them have their own way, must have been pretty surprised when a press release was later issued, point blank telling the greedy twat-weasels to go fuck themselves.
Apple® today announced that it will not be selling NBC television shows for the upcoming television season on its online iTunes® Store (www.itunes.com). The move follows NBC’s decision to not renew its agreement with iTunes after Apple declined to pay more than double the wholesale price for each NBC TV episode, which would have resulted in the retail price to consumers increasing to $4.99 per episode from the current $1.99. ABC, CBS, FOX and The CW, along with more than 50 cable networks, are signed up to sell TV shows from their upcoming season on iTunes at $1.99 per episode.
What an embarrasment for NBC. And what an entertaining spat.