Rather a surprise - Apple have finally, with no fanfare at all, begun adding TV shows to the UK’s iTunes store. Nothing from the Beeb, or ITV and C4; rather US content from Disney, ABC and Paramount Comedy.
This means the likes of Lost, Ugly Betty, Desperate Housewives, South Park, Spongebob Squarepants and more - pretty much the same as the initial offerings when the video service was launched Stateside.
Prices are rather steeper than $1.99 however, with single episodes coming in at £1.89 a pop! That’s $3.80. Something about that feels a bit uncomfortable - must be Steve Jobs' knuckled fist up my bum.
Fortunately, season packs are available with hefty discounts. A full season of Lost will set you back £32.99, a tenner less than if one were to buy the individual episodes. Still more than a DVD, but the picture quality’s good and the convenience can’t be argued with.
Here’s to more content soon (what are the chances of simultaneous US\UK releases, do you think?)